They introduced their famous "I'm lovin’ it” campaign in 2003. Now, most McDonald's features a McCafé serving specialty coffee beverages. The first McCafé appeared in Melbourne, Victoria, Australia, in 1993. Most locations serve the families of child cancer patients.Īfter expanding its menu and opening locations across the globe, McDonald's introduced new concepts to boost sales further.
These facilities served as a non-profit organization, helping families (both financially and emotionally) who are battling medical situations. McDonald's founded Ronald McDonald Houses in 1974. The new cheeseburger featured special sauce, two patties, and a three-piece bun.
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The company released the Big Mac in 1968. In 1965, the company released the first Filet-O-Fish sandwich at a Cincinnati franchise. When conflict arose between the group in the early 1960s, Kroc bought the company from the brothers.ĭuring the 1960s and 1970s, Kroc significantly expanded McDonald's with larger stores and new menu items.
Both Kroch and the McDonald brothers had separate franchise territories across the United States. In 1955, Kroc acquired franchising rights from the company and opened his first McDonald's. In 1954, Roy Kroc sold the milkshake machines purchased by the brothers. During this time, the brothers hired architect Stanley Clark Meston, who designed the iconic Golden Arches. In 1948, the brothers served a limited menu of burgers, coffee, potato chips, and apple pie, adding a dining room to the fast-food restaurant. The first McDonald's was a drive-in restaurant, employing carhops to deliver food. She staffed it with her family members and set up a credit system for locals in need.Brothers Maurice and Richard McDonald founded the first McDonald's in 1940 in San Bernardino, California. And when she returned to Galax, Price married the love of her life, used her money to buy the store she had been working in, and renamed it The Price Is Right. She flew on a plane (for the first time) to Chicago and appeared in a commercial to further promote the campaign. Since Scotty was a minor, his mother, Charlene Price, collected the winnings. “Once that record came about, all the worrying went away,” he said. “Keeping enough food in the house for everybody.”Īs a kid, Scotty didn’t even have enough money to eat more than occasionally at his favorite restaurant, McDonald’s. “Before that, it was working every day for a small paycheck, it was digging in change,” Scotty said. But on one record, the winning record, it’s sung correctly all the way through.Ī million dollars couldn’t have meant more anywhere than in Galax, Scotty told me over a Quarter Pounder meal at the Galax McDonald’s. On the flexis, you hear a “class” trying-and failing-to learn the song.
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The “Menu Song” lyrics are a full recitation of every item McDonald’s sold at the time. That number dwarfs the sales of Michael Jackson’s Thriller, the best-selling album of all time, which has sold 66 million copies.īut the McDonald’s promotion had a true Charlie and the Chocolate Factory twist: one of the 80 million records entitled the person who found it to a $1 million prize. (Check out “Melmac Girls” and “Take Me, ALF, to the Ballgame.”) And then, McDonald’s seriously upped the ante, printing 80 million flexis of its “Menu Song” in one go-the equivalent of an 80-times-platinum record.
At one point, every kids meal from Burger King came with one of several flexi recordings by Alf. (See Kiss Krunch and Post Cereal’s Jackson Five campaign.)Īnd in the 1980s, fast food loved the flexi. When turntables were ubiquitous in family homes, flexis were often attached to the spines of magazines by a perforated edge, mailed out as postcards, and even ripped off of the back of cereal boxes. Often promotional in nature, flexis come in all shapes and sizes. Scotty’s first record was actually a flexi-disc, one of 80 million produced by McDonald’s in the late 1980s.Ī flexi-disc is any thin piece of vinyl or vinyl-coated paper you can play like a record.
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